Today’s guest is James Martell, an Internet pioneer who first discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, SEO, outsourcing and podcasting. James is a successful author, publisher, podcaster, speaker and the VP of Marketing of Clearbrook Web Services Inc. James is a sought after speaker and has spoken at numerous events including Commission Junction University, Affiliate Summit, The System Seminar, Affiliate Convention, AffCon, eComXpo, Pubcon and the Digital River LAB to name a few.
Residing in a seaside community south of Vancouver, B.C. Canada with Arlene, his wife of 30 years, and his four children, Adam, Justin, Shelby and Victoria (and two new granddaughters). James has created a life that allows for more free time to spend with his family.
Do you recommend other people get into podcasting?
Podcasting is amazing and it is really hot right now. It’s really amazing for businesses right now. With 2015 being the Year of the Podcast, and now that Wi-Fi is being included within cars now, it’s only getting bigger.
Explain how people can make money with podcasting?
Nobody every asks how I monetize a blog or a video. Actually, monetizing a podcast is no different than that. There are so many ways to monetize and penetrate your market and separate yourself from your competitors.
What marketing strategies do you implement to grow your audience?
Use your website and social media presence to really put out great content. Use lots of calls to action and bring people into your content and have them share your content with others in your target market.
What’s the mindset you need to have when starting a podcast?
Podcasting is no different than doing anything online. If you are only planning on doing anything online for 4-6 months, then don’t bother. It’s something you need to commit to at least a weekly show and you need to do it for the long haul. Make it a part of your strategy, plant your flag and stick with your schedule. You are building up a body of work online and every week you get better with a bigger audience.
3 Biggest mistakes on your entrepreneurial journey?
- We were penalized by Google in the 2004 update and it really set us back.
- We tried to do too many things at one time instead of focusing on one at a time.
- Not bringing in a mentor early enough to help me – someone a level or 2 ahead of me.
Best advice for someone stuck in a rut?
Stop doing stuff yourself. You don’t have to learn how to do everything. Even trying to learn it first is completely counter productive. Learn how to outsource. The 15 Minute Rule is – if you spend more than 15 minutes on a problem, stop and outsource it.
How do you deal with the fear of failure?
Don’t worry about what’s going to happen down the road. Just take the next step. When you finish that step, then next step will reveal itself.
James says that working for someone else is that it takes up all your time and there’s not a lot of money in it!
Do you have any do’s or don’ts for entrepreneurs?
The absolute Do is to make a commitment to entrepreneurship and follow through. Surround yourself with people that support you. Get a mentor.
Don’t quit. That’s it, just stick with it. Don’t jump from opportunity to opportunity, pick one thing and plant your flag.
James’ best advice:
90% of winning is always being excited….especially when you don’t feel like it!
Tune in next week to listen to a guy share his no BS approach. He appeared on Fox News, Fox Business, Larry King Live and lots more shows! TIP: Better known as the Pitbull of Personal Development! Not to be missed!
To Your F.U. Money!
Mike and Rob